The Objective

Footasylum set out to build on their already well recognised brand and raise awareness of both Footasylum and the other exclusive brands that they offer.

The Strategy

To create a heavyweight OOH campaign within a premium location for a leading sports and fashion brand.  Using a new media platform for Footasylum on the streets surrounding the UK’s largest club football stadium, this placement would provide the ideal setting for a mass brand awareness campaign.  A multitude of prominent lamppost banners would complement their current marketing strategy over the course of an 8-month campaign, significantly increasing awareness of the brand.

The location is home to the world’s most supported football team, with over 659 million fans worldwide.  The world famous ‘Theatre of Dreams’ has become a global icon in its own right, and the Footasylum brand will engage with millions of sports fans through high-repetition advertising – creating a lasting impression which will result in high brand recall and ROI.

Eleven different banner designs were selected, using Footasylum’s high impact campaign photography.  Unmissable and illuminated banners line the streets surrounding Old Trafford and across Salford to attain maximum exposure, ensuring that Footasylum have a constant presence and reach their key demographic in these sought-after areas of high footfall.

To ensure that the banners stay fresh and relevant throughout the duration of the campaign, Footasylum can change and update their designs as often as required.

The Result:

"Footasylum are currently running a massive brand awareness campaign in Trafford and Salford.  52 unique lamppost banners are lining the streets surrounding Old Trafford to directly reach Footasylum’s target audience – sports fans and the youth market.

The banners feature a number of different designs and are a focal point for those visiting Old Trafford and the surrounding area.  Such a high-profile campaign will build brand affinity and recognition, promote Footasylum’s products and also increase engagement with our well-known brand."

Howard Tattersall Head of Marketing
Footasylum