The Objective

To effectively promote and raise awareness of the racecourse’s upcoming fixtures and events.

The Strategy

An unmissable location outside the racecourse presented an ideal opportunity to run a 5-year campaign which would directly target both current and prospective customers. 

The Result:

“Being positioned right outside the racecourse it seemed silly for us not to sponsor the roundabout.  It gives us the opportunity to promote future fixtures to our customers arriving for events, and it makes the welcome experience on a race day more memorable and eye catching.”

Sarah King Marketing Executive
Newbury Racecourse