The Objective

To raise awareness of the Jemca brand while increasing both showroom footfall, sales and local awareness.

The Strategy

We would target the key geographical areas that Jemca wanted to reach by featuring the Jemca brand on multiple sites, and use different designs to ensure maximum exposure and knowledge of their services.   While some designs would include eye-catching examples of the vehicle models on offer, Jemca could also include specific messages which would raise awareness of their other services, such as the Accident Repair Centre.   

The Result:

 “We use this marketing approach to create awareness in key local target areas and recommend this type of advertising as an effective way to do it, we’re currently running an indefinite sponsorship campaign across Bracknell.”

Paul Meller Market Area General Manager
Jemca, Thames Valley