The Objective

To increase awareness of David Wilson Homes’ latest housing developments and attract potential new buyers.

The Strategy

To feature concise, engaging messages and striking imagery in tactically selected locations, ensuring that a large percentage of the local communities would be aware of the newly available housing in the targeted areas.

The Result:

"We currently sponsor a roundabout on a busy commuter road close to our latest development in order to engage with the community on a local level and signpost the development. The advertising signs really showcase our newest properties and can’t be missed.  By featuring our web address and contact number we are able to effectively use it to generate an ongoing flow of sales enquiries."

Scott Foster Marketing Manager
Barratt Homes & David Wilson Homes, Yorkshire West