The Objective

To increase brand awareness within the property hotspot of the 'Golden Triangle', where there is a great deal of industry competition. 

The Strategy

Featuring the Beadnall Copley brand and chosen messages on one of Harrogate's most prominent roundabouts, the Prince of Wales site, over a long running campaign to ensure repeat exposure and increase familiarity and local knowledge of Beadnall Copley.   

The Result:

"Our advertising boards occupy a prime roundabout position as you enter Harrogate town centre from three busy approaches, resulting in our brand being seen daily by thousands of residents, commuters and visitors.  Our ultimate aim of this long-standing marketing investment was to increase brand awareness for the business in an area with lots of industry competition and we believe the boards help us achieve that.

A number of artwork changes included in the contract via CP Media's studio mean that we can update our roundabout designs to tie-in with other current marketing campaigns and to freshen the look of the boards."

Annette Davies Executive Co. Sec.
Beadnall Copley Estate & Lettings Agent