Outdoor advertising solutions specialist CP Media has formed a strategic partnership with digital technology provider Top Screen Media.

CP Media will market Top Screen Media’s premium digital screens offering, HQ Displays. The screens are in reception areas at major London office buildings occupied by companies including Google, HSBC and Samsung.

Top Screen Media provides interactive advertising networks, which enable advertisers to reach high net worth individuals with advertising, customer loyalty schemes and product sampling.

CP Media provides direct media sales services to clients including local authorities and private sector companies. The company has doubled its workforce in the last 18 months and is building on organic growth via strategic partnerships with companies at the forefront of digital media technology.

CP Media manages more than 3,000 advertising sites in some of the UK’s busiest city and town centre locations. The partnership with Top Screen Media means it now has a digital screen presence in London for the first time.

The news follows last month’s announcement that CP Media has agreed a partnership to market Kong Media’s large format media platforms. Kong Media has signage networks in UK locations including Leeds, Sheffield, Doncaster and Newcastle.

Mike Brennan, Chief Executive Officer, CP Media said: “We are delighted to reach this agreement with Top Screen Media, a fantastic, entrepreneurial business that sits at the forefront of out-of-home advertising technology.

“CP Media’s growth stems from the ability of our experienced sales team to generate leads and sell audiences. If well-located assets become available to sell, we are confident that we can deliver.

“We are diversifying our portfolio of assets, but also the services we provide across the UK and we want to collaborate with more asset owners.”

Achille Traore, Chief Executive, Top Screen Media, said: “We are looking forward to a highly productive partnership, which brings together CP Media’s formidable media sales prowess with our growing network of screens in high footfall locations.

“We specialise in providing cutting edge technology that fuels engagement between brands and customers and provides information in real time.”

Total out-of-home advertising revenue for April to June 2019 grew by 9.4% year-on-year to £310m, according to industry trade body Outsmart. The report, conducted by PwC, also found that digital’s share increased from 49% to 51% from Q1 to Q2 2019.