CP Media is delighted to announce its recent achievement in securing the contract with City of Wolverhampton Council.

This re-launched roundabout sponsorship programme will ultimately include up to 65 roundabouts (with 30 sites already in operation), offering fresh sponsorship opportunities to local businesses. High-quality sign hardware is currently being installed, and the sponsorship of these sites will promote local businesses while supporting crucial maintenance and improvement efforts throughout the region.

This impressive collection of sites includes several major roads passing through the area, building on the success of CP Media’s existing roundabout sponsorship schemes with other councils. The programme will provide a visually appealing and uniform appearance, giving local businesses the chance to increase visibility of their services on high-traffic routes with a large audience base. Additionally, it will generate essential revenue for the Council to help maintain their core services for the local community.

“We are delighted to add the prestigious City of Wolverhampton Council to our growing portfolio of councils in the Midlands. We have been provided with this opportunity after the unfortunate demise of their previous supplier, which resulted in a number of local businesses being left without signs even though they had already paid. So, we have picked this up at our own cost and will be making sure that these valued clients get their signs in the ground as quickly as possible. It also means we can roll out additional sites to more local businesses, once we have received the necessary approvals.” (Mike Brennan, CEO)