Increase Awareness with Affordable Digital 

Schools, colleges & nurseries can now target parents and students in their catchment area with digital advertising, thanks to newly installed screens in West Yorkshire’s busiest bus stations.  

A number of local organisations are going to feature on the state-of-the-art digital screens in the coming months, and those in the education sector are being invited to appear alongside them and significantly boost exposure of their open events. The screens are found in Leeds, Huddersfield, Bradford, Halifax and Dewsbury bus stations, allowing local schools to stand out from their competition in an increasingly competitive market.

Attention Grabbing Animated Advertising

Promoting open days on digital screens in busy transport hubs actively targets the two main audience types that schools and colleges want to reach - parents and prospective students.  53% of students in full time higher education use the bus as their primary means of transport on a weekly basis, averaging 2 journeys per day, while commuting parents and shoppers travel into town and city centres and may be actively looking for school or nursery places for their children.

Digital motion advertising really catches the attention of passing audiences, and provides an eye-catching visual for those waiting for their bus.

Timed and Targeted Slots

Each advertising slot is timed to ensure that it appears during peak travel times to achieve maximum exposure to these audiences. There is the opportunity to appear in one or all of the bus stations across West Yorkshire, reaching a total audience of 585,000 to 3.3 million across the county depending on individual objectives.

Campaign duration's are also flexible – from days to up to a year.

See How Your Ad Could Look

If you’d like to see a bespoke mock-up of how your open day advertising could appear, please get in touch on 01422 322255 or email us at info@cpmedia.co.uk