Roundabout sponsorship vs. local advertising in Nottinghamshire

No competition or high competition

Radio commercial breaks contain lots of competing adverts. This means you risk your advert being missed due to competing adverts. However, a sponsored roundabout will only feature your adverts. This means you are not competing for your audience’s attention.

Sustainable audience or declining audience

The number of commercial radio stations has increased in recent years, meaning there are fewer people to listen to each station. This means your radio advert can be significantly less effective if your audience chooses to listen to other radio stations. However, roundabout adverts can’t be switched off or turned over, so your advert can get seen by 100% of the passing traffic.

Prominent adverts or unnoticed advert

Radio listeners avoid advert breaks by swapping between stations. This means your audience may change station before hearing your advert. roundabout adverts can’t be switched off. This means people can see your advert each time they pass it.

Roundabout advertising can offer your business zero competition, an increasing audience and prominent exposure. This means roundabout advertising will be a more effective way to promote your business than radio advertising.

 Roundabout sponsorship or Newspaper Advertising?

One year of advertising or one day of advertising

Newspaper adverts have a shelf life of one day. This will limit your ability to reach your target audience. Roundabout advertising will be there every day for a whole year. This means a sponsored roundabout can reach far larger audiences than newspaper adverts.

No competition or high competition

Newspapers contain lots of competing adverts, creating visual clutter. This means you risk your advert being missed due to competing adverts. However, a sponsored roundabout will only feature your adverts. This means you are not competing for your audience’s attention.

Increasing audience or declining audience

Newspaper readership is declining. A declining audience means your adverts will become less effective. Roundabout advert audiences are increasing due to increasing traffic levels. Increasing audiences will mean an increasing customer base.