Sports Direct made a powerful impact during the Anthony Joshua vs Daniel Dubois fight at Wembley on September 21st with their striking lamppost banner campaign.

Surrounding the iconic stadium, these eye-catching banners amplified excitement ahead of the much-anticipated match. The buzz was further elevated by Liam Gallagher’s presence, who supported the fight while building momentum for his upcoming and massively hyped Oasis Live 25 tour.

The Sports Direct banners added to the event's atmosphere, creating a commanding brand presence and heightening anticipation on the day.

There’s an incredible opportunity for brands to leverage this same platform to amplify their visibility and connect with vast audiences throughout the massive Oasis Live 25 tour. Expected to bring in millions in tourism, it's an unmissable chance to be seen by a global audience.

This campaign proves how a clever and strategic use of lamppost banners can leave a lasting impression at major events, so get in touch today to see how your brand can make an impact!